The term ‘patient-centric’ is the source of much debate in today’s healthcare climate. Fraught with uncertainty for many, this term carries with it the nuances of widely differing practical application methods as well as theoretical disagreements from industry stakeholders.

Utilizing our cross-functional and collaborative expertise within asthma research, our experts delve into these differing application methods and have compiled a list of patient-centric principles and implementation techniques that will illuminate proven practices that lead to successful asthma clinical trials.

Download this article to learn more about:

• Evolving Expectations of Patient-Centricity
• Easing Patient Burden
• Case Study of the ‘Building Bridges’ school- and community-based asthma study
• Patient Enrollment and Retention
• Effective Communication